A Guide to Selling at Auction
The whole point of the auction process is not to find just one potential purchaser, but to find several all at the same time, and then allow them to bid competitively and simultaneously in the room. A sale by auction can achieve the best possible price, often higher than that achieved by private treaty.
Other benefits of selling by auction include:
- Immediate exchange of contracts
- Swift completion (usually 28 days)
- Maximum publicity through our extensive mailing system and our
network of offices
- No gazumping (the term used to describe the practice of a
vendor refusing to sell a property to a vendor whom they have
agreed to sell it to, but selling instead to someone who offers to
pay more for it)
- Best price achieved (ideal for executors, mortgagees,
receivers, etc.)
- Open market value for unusual or speculative properties
The success of our auction division comes from comprehensive marketing, including full colour Auction catalogues distributed throughout the U.K. and overseas. Our pre-auction promotional campaign includes local, regional, national and specialist advertising. Our network of offices also assist with marketing of properties within their geographical location, so together we provide a unique service assuring all our clients of the widest possible exposure to the property market, resulting in us achieving the best possible price.
When submitting a property/land into our auction the seller will be required to pay a catalogue entry fee. The cost depends on the size of the page taken and starts from £300 plus VAT. In the event of a successful sale we charge a selling commission.


